Ashley E. Spilak is a digital and content marketing strategist with an international focus on emerging markets, disaster management and community engagement.

Specialties
Digital marketing strategy, media relations, crisis communications and public relations, strategic internal/external communications, social media planning, project management, coaching and training, website maintenance, SEO analysis, investment blogging, content management, marketing analysis/tracking, and event planning.

Professional History

• Content Marketing, BC Wine Institute
  
• Social Media & Online Communications, Emergency Management BC
• Manager, International Business Development, International Trade and Investment Attraction Division, Ministry of Jobs, Tourism and Innovation, B.C. Government
• Social Media/ Online Communications, B.C. Government Public Affairs Bureau
• Media Relations, B.C Government Public Affairs Bureau
• Public Relations, Morningstar Enterprises Inc.

Education & Training

Royal Roads University, Master of Arts in Leadership Studies & Change Management

• The program delivers sophisticated leadership and problem solving skills necessary for mastering complex organizations, with a focus in organizational change, research and inquiry, team systems, strategic planning, communication practice, coaching, ethical decision-making, and relationship management.

UVIC Public Relations Certificate Program

• Communications Planning, Case studies in Public Relations, Mastering the Public Relations Function

UBC Okanagan, Bachelor of Arts

• Triple major in Economics, Political Science, Philosophy

Justice Institute of BC 

• Emergency Management in BC, Incident Command System training

Digital Marketing & Social Media

• Search Engine Marketing Fundamentals
• Photoshop CS4 Fundamentals
• Facebook and Twitter Social Marketing

Awards

• Premier's Award Finalist (2013) Emergency Management BC, Flooding Partnerships in Action (2012)
• Premier's Award Finalist (2010) Winter Olympic and Paralympic Games

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