Ashley E. Spilak is a digital and communications marketing strategist with an international focus on emerging markets, beverage marketing, crisis management and community engagement.
Specialties
Digital marketing strategy, media relations, crisis communications and public relations, strategic internal/external communications, social media planning, project management, coaching and training, website maintenance, SEO analysis, investment blogging, content management, marketing analysis/tracking, and event planning.
Professional History
Education & Training
Royal Roads University, Master of Arts in Leadership Studies & Change Management
Specialties
Digital marketing strategy, media relations, crisis communications and public relations, strategic internal/external communications, social media planning, project management, coaching and training, website maintenance, SEO analysis, investment blogging, content management, marketing analysis/tracking, and event planning.
Professional History
- Digital Content Marketing, BC Wine Institute
- Social Media & Online Communications, Emergency Management BC
- Manager, International Business Development, International Trade and Investment Attraction Division, Ministry of Jobs, Tourism and Innovation, B.C. Government
- Social Media/ Online Communications, B.C. Government Public Affairs Bureau
- Media Relations, B.C Government Public Affairs Bureau
- Public Relations, Morningstar Enterprises Inc.
Education & Training
Royal Roads University, Master of Arts in Leadership Studies & Change Management
- The program delivers sophisticated leadership and problem solving skills necessary for mastering complex organizations, with a focus in organizational change, research and inquiry, team systems, strategic planning, communication practice, coaching, ethical decision-making, and relationship management.
- Communications Planning, Case studies in Public Relations, Mastering the Public Relations Function
- Triple major in Economics, Political Science, Philosophy
- Emergency Management in BC, Incident Command System training
- Search Engine Marketing Fundamentals
- Photoshop CS4 Fundamentals
- Facebook and Twitter Social Marketing
- Premier's Award Finalist (2013) Emergency Management BC, Flooding Partnerships in Action (2012)
- Premier's Award Finalist (2010) Winter Olympic and Paralympic Games
