Ashley E. Spilak is a digital and communications marketing strategist with an international focus on emerging markets, beverage marketing, crisis management and community engagement.
Specialties Digital marketing strategy, media relations, crisis communications and public relations, strategic internal/external communications, social media planning, project management, coaching and training, website maintenance, SEO analysis, investment blogging, content management, marketing analysis/tracking, and event planning.
Professional History
Digital Content Marketing, BC Wine Institute
Social Media & Online Communications, Emergency Management BC
Manager, International Business Development, International Trade and Investment Attraction Division, Ministry of Jobs, Tourism and Innovation, B.C. Government
Social Media/ Online Communications, B.C. Government Public Affairs Bureau
Media Relations, B.C Government Public Affairs Bureau
Public Relations, Morningstar Enterprises Inc.
Education& Training
Royal Roads University, Master of Arts in Leadership Studies & Change Management
The program delivers sophisticated leadership and problem solving skills necessary for mastering complex organizations, with a focus in organizational change, research and inquiry, team systems, strategic planning, communication practice, coaching, ethical decision-making, and relationship management.
UVIC Public Relations Certificate Program
Communications Planning, Case studies in Public Relations, Mastering the Public Relations Function
UBC Okanagan, Bachelor of Arts
Triple major in Economics, Political Science, Philosophy
Justice Institute of BC
Emergency Management in BC, Incident Command System training
Digital Marketing & Social Media
Search Engine Marketing Fundamentals
Photoshop CS4 Fundamentals
Facebook and Twitter Social Marketing
Awards
Premier's Award Finalist (2013) Emergency Management BC, Flooding Partnerships in Action (2012)
Premier's Award Finalist (2010) Winter Olympic and Paralympic Games